Onsite SEO Guide and Tips from SEO Marketing London
1. Content is King!
The best content will make your target audience feel engaged; they have taken on some valuable information; and ultimately they now feel compelled to buy. In short this is always the most effective Onsite SEO Strategy. Check out our onsite SEO guide with onsite SEO tips here.
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- Copywriting for SEO
Developing copy for your website that contains lots of your target keywords and phrases without it sounding robotic and keyword-stuffed is tough. AI Writing and SEO Software tools, including a Keyword Density Analyser and Plagiarism Checker, coupled with an experienced human SEO, are all valuable, necessary tools to produce high-quality content for both users and search engines alike. Some of the AI software available in 2023 is amazingly useful, with images, videos and semantic content now available on tap via a host of new AI Software Tools, most of which connect with the likes of Chat GPT and Google Bard to complement their output. Keeping content concise and well-structured, with bullet points and headings where relevant, is always good for SEO. Read more in our useful onsite SEO guide below
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- E-A-T = Expertise + Authoritativeness + Trustworthiness
Google’s Search Quality Guidelines mention this well over 100 times so it is important to adhere to these guidelines particularly when producing valuable content on your busiest most important web pages like your Home Page and Main Pages of your website. Avoid keyword stuffing as Google has become sensitive to this ranking factor in recent years.
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- Target Keywords
It’s well worth doing an extensive amount of keyword research using several independent software tools alongside Google, such as SEMRush and Ubersuggest. Its essential to focus on the longtail keywords for your brand – particularly less competitive phrases with 3-5 keywords in there. Longtail keywords are usually less competitive and, hence, easier to rank on, along with being more valuable as they convert better. Include Product-Specific and Service-Specific Keywords that align with your business, brand and website. Include locations where possible, particularly if you are a local business, as you may not want incoming leads and business from clients based afar.
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- Visual Conversion Tools
It helps onsite SEO conversions if you apply useful visual conversion tools like Explainer Videos, Infographics, Brochures, PDFs and well-crafted fresh informative Images. These can be produced to a high quality using various AI Tools for SEO; so it’s a great time to get ahead of your competition by producing these visual tools now for your website.
2. Website Architecture, Structure and HTML Cod
Lots of websites appear look great to the human eye, however behind the scenes the website code is messy hence that site never ranks in Google. Correspondingly many websites look fantastic however for SEO purposes their website structure and architecture is poor hence that same site will never rank in Google. It’s important to audit, analyse and fix your onsite SEO issues before trying to rank a site otherwise most Offsite SEO efforts can be in vain.
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- HTML Code
HyperText Markup Language (HTML) is the code upon which your website and structure are based. The better this code is for Google, the better you rank in their organic rankings. Often, HTML code that is poor for SEO looks fine to the naked eye; however, when you use SEO Software Tools, you may find hundreds of minor HTML errors on a website that are handbraking that site’s SEO performance. We hope that you are enjoying our onsite SEO guide!
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- Image Alt-Text
Each image on your website should have a semantic description for Google that both accurately describes your image and matches the copy on the pages it is on. Most webmasters need to add these descriptions to the pictures on a website for Google. These can usually be fixed en-masse using AI software tools, work which an experienced professional SEO can optimise.
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- Page URLs
Structuring the URLs of the pages on your website is important for SEO. Although it’s great to have granular content structured, for instance, the closer any web page is to your home page, the easier it is to rank. We recommend keyword-targeted page URLs for SEO, with new landing pages created for specific high-value keywords and phrases. The ideal web page for SEO will be keyword-targeted to the Page URL – content rich with SEO-crafted semantic content, visual conversion tools – and, most importantly, lots of Direct Calls To Action to help convert leads. Contact Us Forms are embedded into the page to make it most straightforward for users to submit their information online, i.e., convert.
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- SEO Page Descriptions
Important SEO ranking factors are the SEO Page Descriptions, Meta Title and Target Keywords which summarise each web page uniquely in Google. These form the semantic descriptions that users read when searching the organic rankings in Google. Sites with lots of organic traffic should regularly review and optimise their SEO Page Descriptions as often these can be optimised for 2X-3X better Click Through Rates from organic search by an experienced SEO. We hope our onsite SEO guide is proving useless please read on!
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- Structured Markup
Google likes to know how information is structured on any web page. Structured Markup is their standardised format for presenting information on a page so they can understand and present this better to their users. By allowing Google to gather information more easily from your web pages, you can expect 25% to 80% more visits from their organic rankings on service-specific and product-specific web pages.
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- Internal Linking
All pages must be linked together in a structured, intelligent format for Google. This is primarily done through the main navigation menus on a website, but relevant pages with complimentary information should also be linked. Bear in mind that when you link pages together, the page linking to another page passes on some SEO value from that page via that link. Home Pages linking to 200 other pages are sometimes, therefore, more difficult to rank than those Home pages linking to 10 other main product/service category pages.
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- Mobile Responsiveness
Roughly 2/3 of online searches are now done via mobile, so the value of your website is Mobile Responsive across all main devices and operating systems cannot be underestimated. Many webmasters lose lots of new business online simply because their sites do not render well on specific mobile devices and operating systems. Many companies lose lots of incoming leads simply because images load slowly on certain mobile devices on their websites – a problem that can often be fixed in minutes using free plug-ins.
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- Sitemaps
Sitemaps serve two main functions 1. a blueprint of your website for search crawler bots – so they can perfectly understand what your website content is about, and how your website content is structured and 2. Sitemaps can tell search engines which pages on your site are more important than others. Sitemaps are usually created automatically using software and then tweaked with a professional human touch for expert SEO.
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- Site Speed
With user experience as its mainstay, Google simply does not rank slow websites properly. By all accounts, Google considers slow websites a pest in its organic rankings. Most SME websites perform badly with Mobile Site Speed when analysed using Google Page Speed Insights. Site Speed can usually be fixed with software plug-ins that automate all programs necessary to speed up your site within minutes.
Summary
This article is from Milton Keynes Marketing Ltd, my Digital Marketing Agency that specialises in SEO, PPC, and Affiliate Marketing. Please contact me by email at hi@seomarketinglondon.uk or telephone at UK 07484 866 107 if you would like a Free Telephone Consultation and Free SEO Audit for your business.
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We hope that you enjoyed our onsite SEO guide and contact us to find out more.