Content Recycling

Noticed how Google doesn’t really rank old web pages anymore? This means if you ‘ve got lots of valuable well-written content on your site, that hasn’t been updated in a long time, it’s value has depreciated to almost nothing in the Google organic rankings. If you freshen this content up, add some additional keyword-targeted content to it, then re-publish the same web page in Google with some FAQs to make your content helpful– often you see really quick positive uplift and ridiculously healthy ROI.